1 brewmaster, 3 languages and 5 countries
STRATEGY, CREATIVE DIRECTION, BRAND/COMMUNICATION PLATFORM, CAMPAIGN, ACTIVATION, EVENT, content and media
People all around the World enjoy Faxe Beer. The main markets is Africa, Brazil, Canada, Germany and USA. Faxe Beer needed a campaign that could communicate across countries and media platforms.
We invented a Danish Brewmaster who could communicate (in english, french and german) to all the different markets. He is a not-so-political-correct, but is very entertaining and is hard not to like.
