Let’s find a star and sell some tickets!
Campaign, event, pr and influencer
Tivoli is all about entertainment. They have the most magical amusement park in the center of Copenhagen. But now they are also doing musicals and this time the musical is the famous Broadway musical Hairspray. Let’s sell some tickets!
We found out that all the main characters in the play were in place, but luckily for us the main character Tracy was not. Together with Tivoli and the already casted “stars” we made an big search in all of Denmark looking for the new musical star. We got a lot of hype in all media and finally we found Tracy. And sold out!
