Sustainable banking. For real.
STRATEGY, concept, CREATIVE DIRECTION, EMPLOYER BRANDING CAMPAIGN and content
In this campaign “My home” for J. Safra Sarasin Private Bank, employees share personal stories about why sustainable banking is essential in their own lives. From cherished childhood places already feeling the impact of climate change to local communities facing new challenges, their stories highlight the urgent need for responsible investment.
Through these authentic perspectives, the campaign underscores J. Safra Sarasin’s commitment to a sustainable future that safeguards both people and the planet—and, of course, investment.
