Thanks Rock!
Strategy, creative direction, brand/communication platform, campaign, influencer, activation, event and content
Music and beer goes hand in hand. Many beer brands want to take ownership of the music scene. Royal Beer also wants to be part of the music scene, but instead of taking ownership we made a campaign that supported the music – especially the rock music.
We called the campaign “Thanks Rock!”. Here we acknowledged that the rock music had given us all so many amazing moments and now we – as a beer brand – wanted to give back to the music underground with both financial and professional support.
