Read, listen and learn
Strategy, creative direction, campaign, campaign site, content and media
Weekendavisen is a Danish high quality newspaper. But it is also a very traditional newspaper and is mostly sold as a paper edition. But Weekendavisen wanted to get a younger audience and also sell more digital subscriptions.
We made a campaign where we gave people an idea of all the advantages you will get if you sign up with Weekendavisen… getting a higher IQ is just one of them!
