Goosebumps and a digital backstage area
Strategy, creative direction, campaign, campaign site and content
The Royal Danish Theatre made an updated version of the Swan Lake and therefore also wanted to attract a younger audience. We made a campaign where we focused on the people from the ballet working on getting ready for this new version of the Swan Lake ballet.
With an inspirational campaign we promoted the ballet but we also invited people to join the ballet in a digital backstage area, where people could meet artists and follow the Swan Lake in the making.
The Swan Lake was an amazing ballet and a big success (sold out).
